Fastest growing solution for outdoor living benefits from the crisis
Bioclimatic pergolas have been steadily growing in the last 3 years and they reached a new high in 2020 with around 40.000 elements sold in the main seven European markets.
As families were forced to spend more time at home because of travel restrictions demand for outdoor living increased and bioclimatic pergolas grew even more than in 2019 – explains Dr. Armandi, the author of the study.
In the next three years, the market will continue to grow at an average yearly rate of ca. 10% and will add more than 10.000 new units. Extra demand will in part covered by new players, but especially in the premium segment brand recognition will help established leaders top defend their position.
German market will recover the lost ground
Growth is manifesting in all countries as the product is relatively new whereas growth is a little bit lower in more mature markets, like France and Benelux. In aggregate, for all 7 countries under consideration, revenues have reached 280 million euros in 2020. The French market counts for more than one third of all bioclimatic pergolas sold in 2020, followed by Italy and Benelux. As a late-comer, the German market is expected to overperform in the next three years and will reach 11,1% market shares in 2023.
More players, lower prices, but still premium pergolas will keep growing
Average price have declined on average by -0,1% in 2020. Interconnection predicts a more moderate growth of average prices in the next 3 years as more players are entering into the market and as pergolas in the economy segment will take shares away from the medium segment. However, premium, high-quality solutions which now counts for 38% of the market will keep growing strongly especially in Benelux and the rising German market.
Pergolas with ZIP-Screens as side protection gaining popularity
Stand-alone pergolas constitute slightly more than 55% of the whole market, while those with a side protection element are expanding strongly, Among the different types of side protection, Zip-Screens are the most popular: two out of three bioclimatic pergolas are sold with at least one ZIP-Screens and this proportion is even higher in the premium segment. The three main competitors in Europe are Brustor, Pratic and Renson.